Visit Maldives Launches the “World’s Biggest Giveaway” Campaign for 2025

News

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has officially launched the “World’s Biggest Giveaway” campaign, the largest global promotional initiative for 2025. Unveiled at World Travel Mart (WTM) London on November 5th, 2024, the campaign promises to award 52 free holidays—one for each week of the year—starting today, January 1, 2025.

A Year of Dream Holidays

The campaign will feature monthly social media contests on Visit Maldives’ platforms, giving participants the chance to win one of four incredible vacation packages each month. These raffles will highlight the Maldives' unparalleled attractions, including pristine beaches, vibrant marine life, luxurious resorts, and unique cultural experiences. Themes such as romance, luxury, family travel, and adventure will take center stage, showcasing the Maldives as a destination catering to diverse travel preferences.

Promoting the Maldives as a Premier Destination

The initiative aims to strengthen the Maldives’ reputation as a world-leading travel destination by engaging a global community of travel enthusiasts. Through interactive participation and immersive storytelling, the campaign will provide participants with insights into the Maldives' offerings and inspire future bookings.

“This campaign is more than a giveaway; it’s an invitation to experience the Maldives as a destination for all seasons, offering something unique for everyone,” said an MMPRC spokesperson.

A Strategic Vision for 2025

As part of its broader 2025 strategy, Visit Maldives is committed to retaining the country’s position as the World’s Leading Destination. The campaign aligns with Visit Maldives’ goal to maintain consistent quarterly activity in the top 25 markets, supported by targeted summer campaigns and a strong public relations presence.

To achieve these ambitious objectives, Visit Maldives is focused on fostering industry partnerships, ensuring collective success across its promotional initiatives, and reinforcing the Maldives' position as a must-visit destination.

How to Participate

Travel enthusiasts worldwide are encouraged to follow Visit Maldives on social media for updates on contests and participation details. With 52 chances to win a dream holiday, the “World’s Biggest Giveaway” offers a unique opportunity to explore the Maldives’ breathtaking beauty and vibrant culture firsthand.