To amp up football fever ahead of the highly anticipated FIFA World Cup 2026 kicking off this June, STO General Trading has officially launched a mega sales campaign titled "STO World Cup Foari" (STO World Cup Excitement) today.

Designed to give families and friends the ultimate viewing setup to enjoy the global tournament together, the special promotion will run from today through July 12, 2026.

Big Discounts on Entertainment Tech

During the promotional window, customers can tap into massive discounts of up to 28% on a wide array of high-spec televisions and home theater projectors. The deal spans world-class electronics brands, including premium TVs from LG and Philips, as well as high-definition InFocus Boxlight projectors.

STO has split the campaign into tailored perks for both everyday retail shoppers and commercial wholesale buyers:

• Retail Tier: Retail customers spending MVR 500 or more on promotional items will automatically enter a grand lucky draw. The grand prize winner will walk away with an all-expenses-paid, 5-day holiday trip to Malaysia for two people, covering both return flight tickets and accommodation.
• Wholesale Tier: B2B and wholesale merchants can participate by making a minimum purchase of MVR 3,000, with every MVR 3,000 invoice earning them one lucky draw coupon. Three wholesale winners will be drawn, receiving substantial merchandise credits:

Weekly Giveaways and Nationwide Reach

Beyond the grand draws, STO announced it will run interactive, football-themed fan activations every week throughout the World Cup season, giving shoppers multiple chances to score instant, valuable giveaways.

The "STO World Cup Foari" promotion is simultaneously active at STO People's Choice Malé, STO People's Choice Hulhumalé, and across all regional STO outlets spanning the outer atolls, ensuring football fans nationwide can upgrade their match-day viewing experiences.