Apple is heading into an exciting September as the company prepares to enter a new era of leadership.

Apple has announced its next major product event for September 9, 2026, at Apple Park. The event is expected to center on the unveiling of the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone, which could be called the iPhone Ultra.

The timing makes the event even more significant. John Ternus will become Apple’s new CEO on September 1, succeeding Tim Cook, who will transition to executive chairman.

Beyond the iPhone lineup, Apple is also expected to showcase updates across its product ecosystem, potentially including new Apple Watch models, AirPods, and other accessories. The company could also highlight new software features and services designed to complement its latest hardware.

With a new CEO taking charge and potentially one of the biggest iPhone launches in years on the horizon, September could be a defining month for Apple and the beginning of an exciting new chapter for the company.