ELE|NA Partners with Global Peace Institute for Global Peace Hospitality Summit & Awards 2025

Business

ELE|NA, a pioneering wellness brand committed to accessible and transformative well-being, has announced its partnership with the Global Peace Institute (UK) to support the Global Peace Hospitality Summit & Awards 2025, scheduled for 9 October 2025 at the Hyatt Regency, Dubai.

The summit will bring together more than 200 leaders from hospitality, healthcare, technology, education, finance, energy, and humanitarian sectors. It will also see the launch of the Golden Wing of Peace Movement—a groundbreaking initiative designed to make peace, dignity, and compassion measurable in both the service industry and digital platforms.

The initiative introduces two key elements:

1. Golden Wing Influencers: content creators who commit to embedding peace and compassion into their work, amplifying impact among Gen Z and Alpha audiences.
2. Golden Wing Certification: a global benchmark for the service industry, focused on fairness, inclusion, well-being, and compassion—positioned alongside ISO and LEED for credibility, but uniquely human-centered.

Highlighting the summit’s importance, H.E. Dr. Ali Rashid Al Nuaimi, Chair of the UAE Federal National Council’s Defense Affairs, Interior, and Foreign Affairs Committee, will attend as Chief Guest and keynote speaker.

Representing ELE|NA, Heidi Grimwood, Senior Vice President and Global Peace Institute Fellow, will highlight the brand’s mission to empower individuals through Wellness Your Way™ and emphasize the role of wellness in peacebuilding and cross-cultural understanding.

Summit highlights include:

1. 6 Expert Panels covering hospitality, sustainability, women’s leadership, technology, wellness, and youth empowerment.
2. 3 Keynote Sessions from leading voices in peace and development.
3. Awards Gala celebrating excellence across 12 categories, including Women of Impact in Healthcare & Wellness, Peacebuilding Leadership, and Global Health & Wellness.
4. Wings of Harmony: Peace Fashion Showcase, led by Egyptian designer Nadine Elahi, blending cultural creativity with the message of peace.

The partnership reflects a shared vision of ELE|NA and the Global Peace Institute to make peace not only a diplomatic aspiration but a measurable, lived reality for individuals and organizations worldwide.