BML and MMPRC Partner to Promote Maldives as Premier Travel Destination

Business

Bank of Maldives (BML) and the Maldives Marketing & Public Relations Corporation (MMPRC) have entered into a partnership to promote the Maldives as a top global travel destination.

The partnership agreement was signed today at the Arabian Travel Market (ATM) in Dubai, marking a significant step in boosting the Maldives’ visibility on the world stage.

Mohamed Shareef, CEO and Managing Director of BML, expressed excitement about the collaboration, stating, “We are thrilled to partner with MMPRC to market the Maldives. Through our global card partnerships, we can launch far-reaching destination marketing initiatives that will enhance the country's visibility and support the tourism sector’s growth targets. We look forward to the campaign launch soon.”

Ibrahim Shiuree, Managing Director of MMPRC, emphasized the focus of the campaign, saying, “This destination campaign, in collaboration with BML, will offer exclusive value and convenience to premium visitors. This will further enrich the travel experience and reinforce the Maldives as a destination of choice around the globe.”