Visit Maldives Collaborates with Khalid Al Ameri for Exclusive Ramadan FAM Trip

Business

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced an exciting collaboration with renowned Emirati content creator and digital storyteller, Khalid Al Ameri, for an exclusive familiarisation (FAM) trip from March 22nd to 26th, 2025.

With 21 million followers across social media, Khalid is widely celebrated for his engaging storytelling that bridges cultural divides while amplifying Islamic traditions and community values. His content will spotlight the Maldives as an ideal last-minute travel destination, targeting Middle Eastern and GCC travellers.

The strategic campaign will emphasize:

1. Authentic Maldivian culture and Ramadan experiences
2. Luxury hospitality tailored for Middle Eastern travellers
3. Breathtaking scenery and world-class halal-friendly tourism

During the trip, Khalid will share daily updates across Facebook, Instagram, and other platforms, featuring Ramadan traditions, iftar by the beach, and immersive cultural experiences. His content is expected to reach a minimum of 3.2 million viewers, further strengthening the Maldives’ position as a top Eid getaway.

This initiative aligns with Visit Maldives’ ongoing influencer collaborations to expand the country's appeal across key global markets. With Khalid’s storytelling prowess, the Maldives is set to captivate travellers seeking a serene and luxurious holiday experience.