Visit Maldives and Liverpool FC Unite for High-Impact Middle East Campaign at ATM 2025

News

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is set to make a powerful impression at Arabian Travel Market (ATM) 2025 in Dubai with an exciting new collaboration with Liverpool Football Club (LFC). This dynamic partnership, anchored by a Dubai-wide taxi advertising campaign and a dedicated LFC-themed experience zone at the Maldives stand, is part of a broader strategy to boost the Maldives’ visibility in the Middle Eastern market and solidify its reputation as a leading luxury travel destination.

Running throughout April and May 2025, the vibrant taxi campaign will see Dubai’s iconic green taxis wrapped in visually stunning artwork that blends breathtaking Maldivian landscapes with images of star LFC players, paired with Arabic-language messaging designed to create a deeper, more personal connection with the local audience.

Complementing this city-wide promotion, Visit Maldives will also introduce a dedicated Liverpool FC-themed zone at its ATM 2025 stand. Visitors to the Maldives booth will enjoy an interactive photo backdrop, where they can snap memorable pictures with cutouts of their favorite LFC players set against idyllic Maldivian scenery. The booth will be adorned with branded graphics celebrating the strategic partnership, creating a vibrant, immersive space for football fans and travel professionals alike.

“This partnership with Liverpool FC, activated through a strong visual presence both inside and outside the exhibition venue, offers an exciting way to draw in sports fans and travel trade stakeholders, positioning the Maldives in the hearts and minds of a broader audience,” said a Visit Maldives spokesperson.

Designated as Visit Maldives’ flagship fair of the year, ATM 2025 serves as a key platform for strengthening ties with trade partners and media in the region. The campaign aims not only to increase destination awareness, but also to highlight the Maldives’ diverse offerings—from world-class resorts and local guesthouses to cultural heritage experiences and marine adventures.

By tapping into the passion of football culture and the prestige of ATM, Visit Maldives is taking bold steps to reinforce its presence in the region, showcasing the Maldives as the ideal escape for Middle Eastern travelers seeking luxury, adventure, and unforgettable memories.